“Built it and they will come”

In recent times it would appear that wheresoever’s digital signage, digital displays, interactive displays or advertisements get mounted using LCD video wall, unquestionably the advertisers promptly pay attention to. There is certainly justification due to this: advertisers realize that digital signage or billboards can certainly deliver the results timely, the necessary sales messages will reach fast paced target demographic.

7 Most Apparent Advantages of Using Digital Signage:
(As compared to traditional media)


[Image: 70″ potrait digital signage] Article by Mr. Darrin Friskney , moderation by editor@flatsoftdisplays.com.

 1. With digital signage, you will find there’s practically absolutely no lead-time necessary to alter sales message or perhaps be innovative that allows advertisers to evaluate copy, experience designs, as well as perform short-term advertising campaigns.
This unwraps a completely fresh listing of prospective advertisers for the majority of digital displays operators; those business which often cannot simply wait weeks to alter their message on the conventional vinyl board now could also take benefit from digital displays technological innovation.
Included in this are:
  • Sports clubs supporting particular games
  • Real-estate brokers advertising and marketing particular listings
  • Restaurants offering time-specific menu items
  • Banking institutions bringing up-to-date rates & mortgage product real-time
  • Department retailers advertising the fantastic sales events
 2. Digital signage are not as easy to disregard but more precise. The majority of people devote a longer period moving around than previously. This could result in a shorter period paying attention to other media, yet billboard rates continue to be high. In contrast to television, digital outdoor signage cannot be overlooked simply by changing channel or even speeding thru’ them on a DVR. Neither can they be filtered out by having a pop-up blocker on the internet.

3. Digital signage is distinctively versatile: Dayparting is actually revolutionizing the billboard industry. Busineses are now able to make use of digital interactive displays or by using lcd video wall to focus on consumers with messages that can be instantly strongly related them. Hardly any other medium are capable of doing this just as easily, graphically, as well as cost-effectively as the digital outdoor media.
4. Digital signage offers unparalled responsiveness: It could be updated from another location within a few minutes making use of software program and wireless broadband internet connection, permitting advertisers the chance to act in response rapidly to a new changing situation. Advertisers may also experiment sales messages pertaining to timing and effect, and after that instantaneously fine-tune their advertisements for optimum return on investment.

5. Digital outdoor is definitely an competent investment: It’s more streamlined investment on several methodologies: development costs are immensely not as much as those for updating conventional viny billboard, daypartying can be carried out at lower cost compared to through the broadcast media channels, and average cost to reach each and every audience is exceedingly competitive compared to other mass media.

6. Advertisers can easily proportion excess spot with the others because digital signage or digital displays possess the type of tractability and immediacy.
 7. The rate to charge for digital advertisement displays could be the same as the regular dimension tools simply by print & broadcast media i.e. CPM or perhaps cost per 1000’s impression rate.
To conclude, be it digital signage, digital displays or even interactive displays, by using LCD video wall, they are certainly most businesses’ essential vital tools to generate increased business growth as it can target the target market audiences effeciently and cost effectively.
 For further enquiries on portrait digital signage/billboard & content management software, pls email directly to sales@flatsoftglobal.com or call +65.6547.8312; fax +65.6547.8596

digital signage at Ion Yet another master showpiece digital signage design and installation at most popular Ion Orchard Singapore – on this occasion making use of Flatsoft F380i Video Wall & DSM500 involved in the Christian Dior boutique retail design which generally will further enhance the retail solutions and branding..

Christian Dior desired to be able to produce a vibrant aesthetic attractiveness highlighting their particular scent & beauty assortment that everybody would certainly experience within their contemporary fragrance retail shop. Flatsoft displays collaborated with the help of the Interior design & visual merchandising creative designers and was requested to create a ‘Curved 200 inch Mega HD’ display which will stages nearly four Meters long.

The HD wall assembled right here will be possibly the most impressive we have witnessed – the application is made up of 4×4 F380i with 16 million resolution blended as a solitary seamless curved wall, even fuse directly into ‘Dior on Stage’ design and style notion. It really is a center of attention within the retail store.

Ms Chian from Dior Singapore left a comment “the High definition which the video wall system having, is certainly good”. Everyone agrees that It contributes yet another magnitude towards the space and is without a doubt an impressive element of the distinctive retail technology of Dior’s boutique concept.

Tony Z., PM of Flatsoft displays integrated that “The store philosophy entails significant high-definition display that can function in minimal temperature along with minimum routine maintenance”. Simultaneously LED and plasma systems have been taken into consideration eventually, but where rejected as they offered restricted display resolution and non-sophisticated technical offering, not forgetting the all inclusive costs.

Especially for South-East countries like Singapore, Malaysia, Indonesia, Philippines, Brunei and Australia, Flatsoft Displays strongly emphasizes that in order for retail marketing and visual merchandising to be reintroduced into a more impressive range, the ideal retail technology such as digital signage and LCD Video Wall must be incorporated in order to satisfy the customers’ complete shopping experience as todays smart consumers are not only buying the effectiveness products offered but, without doubt the brand awareness they are shopping for. Therefore, digital advertising plays an important role in accentuate the retail concept perceived sub-consciously in the consumers mind.

Digital Signage Article written by editor@flatsoftdisplays.com, with courtesy of Christian Dior & Ion Orchard Singapore

For past news Archieves, contact editor@flatsoftdisplays.com

Flatsoft Displays innovates along with POS Malaysia with regard to developing the most up-to-date F380i-Series Video wall pertaining to NOC environment. This certainly brought the company’s a new expansion level in providing its digital signage solutions and interactive displays in Malaysia.

Flatsoft Displays today broadcast its definitely pioneer undertakings with the help of POS Malaysia to render improved state-of-the-art digital displays with regard to the company’s most innovative professional control room whose much talked about is in the National Logistics Industry.

This excellent venture spearheads the entire practical application with regard to keeping of F380i-Series which will incorporate directly into single significant digital displays by using 2×4 matrix, the very first type into industrial sectors throughout Malaysia.

During the operation run evaluation performed within the master control room in the actual National mails & parcels hub, POS Malaysia Berhad was actually represented by Mr. Suhaimie as well as authorized project integrator by Mr. Rohaizal coming from IDS Berhad stated “This is an excellent piece of work, the display output is outstanding“.

“The board of directors would be pleased with this kind of display output, as it can satisfy the needs required by the logistics industry for better display to monitor mail traffic, CCTV at the same time.” said Mr. Suhaimie.
Flatsoft Displays has since achieved recognition in Malaysia for providing total media systems and solutions with regards to digital signage, digital displays, interactive displays, LCD Wall and Videowall.

Picture courtesy of POS Malaysia Berhad, article created & moderated by editor@flatsoftdisplays.com
(Picture had been taken during first test run upon installation accomplishment)

For further product enquiry, email to sales@flatsoftglobal.com