A $500 million redevelopment to Melbourne’s retail precinct will be the final link in a series of upgrades to the city centre, creating up to 2500 construction jobs and building on Melbourne’s reputation for outstanding shopping, cafés, restaurants, food and wine in Australia.

The Myer redevelopment and major Myer precinct upgrade in the heart of the city will marry the significant heritage features of the site with contemporary urban architecture.

Stage 1 of the Myer retail development was approved in November 2007 and works are well underway, with the completion of the full project due by Christmas 2012.

The amendment to the Melbourne Planning Scheme has paved the way for about 42,000 square metres of retail floor space, and about 31,000 square metres of commercial floor space in the Lonsdale Street to Little Bourke Street block in the city centre.

Photo: Meyer Melbourne entrance at Bourke St. (Nov. 2010)

Victorian Premier John Brumby said the development highlighted the confidence businesses have in Victoria and the Victorian economy.

“The ‘Emporium Melbourne’ project will complete the rejuvenation of Myer Melbourne and provide the final link in the chain of upgrades from the Myer Bourke Street and David Jones stores, through to Melbourne Central and QV.

“Emporium Melbourne will enable Melbourne to reinforce its position as a world-class retail and cultural destination,” he said.

Implementation: (2×4 video wall configuration) consists of 8 portrait panels of F380i Series Seamless were setup by our technical partner BED Sydney in November of 2010 at Meyer Melbourne as part of the latest retail design & concept in Australia.

The Flatsoft large digital signage system which meant to show the latest Dior products & promotions, has 2.4 meter x 2.0 meter in total length & height of active display area in a unique curvature platform. In turn, that results in its highest display quality at native resolution of 3,072 x 2,732 (8.4 Million Pixels “Mega HD”).

Article courtesy of invest.vic.gov.au & myer.com.au, with moderation of editor@flatsoftdisplays.com.

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