cooltown-copySINGAPORE — Imagine going up to the bar, placing your coffee mug on a radio frequency identification (RFID) reader and then the coffee machine or the barista would automatically pour your preferred coffee onto the mug. No more requests for a lump or two of sugar or cream. No more verbal statements that you want cafe latte or espresso roast.

Pretty cool? Only if you’re in Cooltown.

This and other similar technologies are currently being tested and applied at the HP Cooltown Innovation Center here. It allows customers to enter HP’s highly secured multimedia IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII environment where they can get a glimpse of the company’s vision of the future — a future that nearly depletes human interaction and man’s capabilities to do things on their own.

The coffee example, for instance, works with RFID stickers attached to the bottom of the mug. Upon purchasing the RFID tag you create a cafe profile with your name, image, work position and what type of coffee you usually get. Thus, in any cafe where they have RFID tag automatically view your profile on the LCD screen and get you your coffee.

Imagine that. A future where technology serves you instead of the other way around. Arthur Clarke would be proud.

Implementation: F380 3×3 Matrix Configuration HD TFT-LCD Video Wall ( Mega Resolution 4098 x 2304, Landscape format), proposed by Innovation Center with DB&B ( Singapore); completed in M/ August 2008; 450 Alexandra Road, Cooltown Innovation. Total effective active display area is 120″ diagonally as one of the main multi-media attractions in the center.

Article by Erika Tapalla,; Courtesy of Hewlett Parkard Pte Ltd ( Singapore) IIIIIIIIIIIIIIIIIIII Moderated by